Making Community Service Mean More

Making Community Service Mean More

The best kind of advertising is free. The most influential promotional tool has always been word-of-mouth, and it’s easier to generate than you might think. Getting involved in your community is a great way to set your organization apart from other stores and make a...
Last Minute Holiday Merchandising

Last Minute Holiday Merchandising

By this time of the year, your holiday marketing plan should be pretty well up and running. Hopefully you’re pulling in the profits you anticipated. But, are there any last-minute opportunities that may have been overlooked while you’ve been preparing for the...
How Outdoor Signage Impacts Sales

How Outdoor Signage Impacts Sales

Two-and-a-half seconds. That’s how much time you have to draw an outside customer into your store. Is your window signage getting the job done? Window signs and displays not only promote particular products or services, they also give you a golden opportunity to...